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| EDSB Outdoor Sdn Bhd was incorporated in 1997 and became actively involved in outdoor advertising beginning July 2000 after intensive research and feasibility study carried out to assess issues like environmental impact, method and system enhancement, evolution of standardizing street furniture, township beautification, collaboration with city council for better implementation of projects and privatization. | ||||||||||||||||||||||
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| The
company is spearheaded by its Managing Director, Ms Lanny
Chong (LC). LC has more than 10 years of experience in advertising
field. She has been exposed to a wide repertoire of advertising activities
but finds outdoor as the cream of the crop. She has a proven track
record from Multinational Manufacturing and Advertising Company in
general administration, sales & marketing and also setting up
of overseas network/branches to enhance the group’s Profitability
and business diversification. The company’s forte lies in its
ability to capitalize on its stronghold in McDonald’s group
in Malaysia and certain part of Asia. LC is by and large, the biggest shareholder of EDSB Outdoor Sdn Bhd and the portfolio which she has embarked on ranges from launching of programs to increase product margins, strategic alliances, international business development, marketing and operations. LC holds a bachelor of Degree in Economic with Hons. from University of Malaya, a Professional Accounting Degree (CIMA) from UK. Mr SC Gan, Director of Business Development who has been hugely responsible for expanding the range and versatility of our media products. Through his years of experience and knowledge we have gone on from normal Billboards and Unipole to more ambitious Pedestrian bridges, Flyovers, Gantry signs and the exciting programmable LED signs. Mr Gan is ably assisted by Ms Zaliza Bte Bentong (Ann) with the main focus to further develop and implement the strategies put forward to enhance the business of EDSB. Ms Yen Yee & Ms Annee heads our Media Sales Department. They came well recommended after working for more than 8 dynamic years in major advertising corporations. They have been extremely successful in their marketing quests and this is reflected by positive feedbacks from their clients. Ms Liza is responsible for our Accounts & Administration Department. She is in-charge of all our office staff and also looks into the status of on-going projects files. She doubles as Personal-assistant to the MD. |
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In
brief, the company embarked largely on outdoor media structure comprising
of :-
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